Do I Have To?

A person writing the word audience on a whiteboard.

I’m often asked whether or not you need to be on social media to grow your business. While it certainly will give you exposure, it’s not necessary to grow a business. There are still tried and true marketing techniques that work to grow your client base. For instance, networking, email marketing, and distributing flyers and business cards… Continue reading Do I Have To?

Untangling Your Messy Calendar

A **calendar** on a yellow background with sticky notes on it.

Keeping appointments and deadlines in a calendar is essential. Without one, unless you’ve got a fabulous memory, things go bad quickly! Unfortunately, many people still struggle with electronic calendar setup, something I see with clients. This is how it usually happens: I was one of these people until I decided to consolidate everything in one place. If… Continue reading Untangling Your Messy Calendar

Be Your Own Detective

As a small business owner or solo professional, you’ve got many processes and procedures in place, not to mention lots of outwardly facing marketing things, like your LinkedIn profile and your website. Over time, it’s easy to look at them without seeing them. That can be a problem, particularly as your business evolves. With that in mind,… Continue reading Be Your Own Detective