Do I Have To?

A person writing the word audience on a whiteboard.

I’m often asked whether or not you need to be on social media to grow your business. While it certainly will give you exposure, it’s not necessary to grow a business. There are still tried and true marketing techniques that work to grow your client base.

For instance, networking, email marketing, and distributing flyers and business cards are good ways to promote your business.  Getting to know and fostering relationships with other business owners will undoubtedly bring you business. Email marketing keeps you top of mind. Flyers and business cards work for you while you’re not there. On Friday, I just got a call from someone who picked up my business card at a coffee shop I frequent. 

To grow your business, you need to know who your ideal clientele is and know where they are. 

With that said, if your ideal customer is on social media, then yes, you probably should have a presence.   

We live in a digital age; it’s where people spend their time.

Now, 

Do you need to be on all social media platforms? Probably not.

Knowing who your ideal client is will help you narrow down what form of social media you should begin with. 

According to data published by Pew Research in January of this year, YouTube and Facebook are where most adults frequent, with YouTube being the highest in all demographic categories. Facebook is a close second. 

Younger people aged 18-29 tend to favor Instagram over Facebook. But still prefer YouTube over those two. 

LinkedIn is a favorite for people ages 30-49 and who have finished at least one Bachelor’s degree. 

You can read more about the specific data from this article: https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/

The point is … get to know where your ideal client is and market in those places. 

There’s much more to it than just posting on social media. In the next edition of The Microscope, I’ll discuss strategies to help you get seen. 

Let me know if you need help with your social media strategy; I’m here for you. Feel free to email me and let me know if you have any specific questions.

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